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Week Four - Signature Assignment
(PLO 1,4,11). CLO 1,2,3) (Competencies IE2, IE3,IE5,IE6,H1, C1,C4)
External Environmental Assessment:
This is an assessment of the external environment affecting a healthcare organization selected by the student.
Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders and prepare a report on the external environmental factors that affect a healthcare organization's delivery of care and marketing.
Select a health care provider organization, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure the assessment covers the business, demographic, ethnocultural, political, and regulatory issues. Include a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.
When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. Write a
3 to 5 page paper and discuss the following: With multiple references and in text citations.
· What sources of data did you use and why?
· What are the business, demographic, ethnocultural, political, and regulatory issues.
· Type of strategic planning tools to understand and analyze the data.
· What actions would you recommend?
WeekFour-RUBIC.pdf
Week Four Signature Assignment - External
Environmental Analysis (PLO 1,4,11). CLO 1,2,3)
(Competencies IE2,IE3,IE5,IE6,H1, C1,C4)
Course: HCA624 Healthcare Planning & Marketin
Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
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Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
Crit
eri
on
1
Env
iro
nm
ent
al
ana
lysi
s
incl
ude
s 5
opp
ort
uni
ties
and
5
thr
eat
s.
Dat
a
sou
rce
s
are
list
ed
PL
O 4
C4
L1
/ 100100 points
Analysis of the
external
environmental
assessment
including listing
of five apparent
threats at least
five
opportunities.
90 points
Partial analysis
of an external
environmental
assessment for
the organization
and includes: -
five apparent
threats at least
five
opportunities.
80 points
Partial or no
analysis of an
environmental
analysis or
listing of
results of the
analysis
70 points
Attempt at
conducting an
analysis of
the
organization
does not
include an
environmental
analysis or
assessment.
60 points
No attempt at
Conducting
an external
environmental
assessment
for the
organization
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
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Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
(De
vel
ope
d)
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
3 of 7 8/23/25, 8:38 AM
Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
Crit
eri
on
2:
Rel
eva
nt
sta
keh
old
ers
are
ide
ntif
ied
and
ide
as
are
pre
sen
ted
in a
logi
cal
fas
hio
n.
PL
O 1
IE5,
IE6
L1
De
vel
ope
/ 5050 points
Relevant
stakeholders are
identified, and
Ideas are
logically aligned
and presented in
a logical way,
leading the
reader to
reasonable
conclusions.
45 points
Relevant
stakeholders are
identified but
ideas are not
presented in a
logical way for
the reader to
reach reasonable
conclusions.
40 points
Few or no
relevant
stakeholders
are identified
and they are
not presented
in a logical
manner.
35 points
No relevant
stakeholders
are not
identified.
Ideas are not
aligned
logically to
connect
stakeholder
and
organizational
needs
30 points
There are no
stakeholders
identified,
and ideas are
not logically
presented or
inadequately
developed.
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
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Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
d
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
5 of 7 8/23/25, 8:38 AM
Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
Crit
eri
on
3:
Ass
ess
es
the
imp
act
of
the
situ
atio
n
on
aff
ect
ed
indi
vid
ual
s
wit
h a
dia
gra
m
and
rec
om
me
nde
d
acti
ons
/ 2525 points
A diagram
showing the
environmental
forces and the
interrelationships
among them and
with the
organization is
included.
22 points
A diagram
showing the
environmental
forces, however
the
interrelationships
among them and
with the
organization is
not aligned.
20 points
A diagram
showing the
environmental
forces is
included, but
there is no
mention of
the
relationship
between
them.
17 points
An
environmental
analysis is
included, but
there is no
discussion
offered.
15 points
No
environmental
analysis or a
diagram is
included in
paper.
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
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Total / 200
Overall Score
Crite
ria
Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
PL
O
1
H1
C1
IE3
Criteria Excellent Developed
Needs
Improvement
Significantly
Underdevelop
ed
Non-
Performance
Criterion
Score
Criterion
4 Sources
and APA
format
PLO11 IE2
/ 2525 points
Incorporates
at least five
(5) sources
excluding the
textbook.
Accurately
applies APA
7th ed.
guidelines for
all
22 points
Incorporates
less than five
(5) scholarly
sources and
other non-
peer-
reviewed
sources.
20 points
Incorporates
less than
three (3)
scholarly
sources and
other non-
peer-
reviewed
sources.
Multiple
errors in
applying
APA 7th ed.
17 points
Incorporates
less than
three (3)
scholarly
sources.
Multiple
errors in
applying
APA 7th ed.
guidelines for
all
15 points
Does not
meet sources
or APA
guidelines
requirements.
Excellent
200 points
minimum
Developed
180 points
minimum
Needs
Improvement
160 points
minimum
Significantly
Underdeveloped
140 points minimum
Non-
performance
120 points
minimum
Week Four - Signature Assignment (PLO 1,4,11). CLO 1,2,3) (Compete... https://nationalu.brightspace.com/d2l/lms/dropbox/user/folder_submit_fi...
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