book9: | Applied Sciences

Book9.docx Scenario You are a former pilot, and you are now the controller of a division of TransGlobal Airlines, a large organization that operates a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the region specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition. After an initial assessment, the company has shortlisted two airlines, Company A and Company B, to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment included creating a balanced scorecard for each airline with all four components, financial, internal processes, customers/market, and learning and growth, that will impact the acquisition of each firm. The CFO has asked you to generate two scenarios for the proposed acquisition based on your analysis and governing or predictive assumptions. They include a worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong and a best-case scenario if anticipated targets and assumptions significantly exceed forecasts. Based on your assessment and analysis of the companies in Milestones One and Two, you will create and deliver a PowerPoint presentation for senior management’s review and analysis. You will also write an executive summary with your recommendations for the leadership team. Directions Part 1: Presentation Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions. Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation. Note: Remember to use both on-slide text and narration or speaker notes in your PowerPoint presentation to convey your information effectively. If narration is not possible, precise and extensive speaker notes are required while addressing all of the rubric elements in the presentation. For example, you can use brief, bulleted lists on the slide and include detailed explanations in your narration or speaker notes. A resource is provided under Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission. 1. Overview A. Situation Analysis of TransGlobal Airlines (parent company): Use the information from the Supporting Materials section to highlight the parent company’s current business environment. i. Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance ii. External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders B. Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will the acquisition meet? How might the acquisition support TransGlobal’s bigger-picture goals? C. Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the two companies under consideration to be acquired. Include the following information for each company: i. Location, size, and age of the firm ii. Customer segment and target market iii. Major competitors iv. Company leadership v. Current financial and market status 2. Analysis A. Analysis of Company A: Present your data and analysis of Company A. Include the following in your analysis: i. Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators (KPIs), such as net profit, annual growth, and market share, and include the four components: a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. b. Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. c. Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. d. Learning and growth: Complete the learning and growth section of the balanced scorecard template, identifying two of the most relevant KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. ii. Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition. a. Opportunity cost: What will it cost to move forward with this opportunity? b. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments. B. Analysis of Company B: Present your data and analysis of Company B. Include the following in your analysis: i. Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some KPIs, such as net profit, annual growth, and market share. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight KPIs, such as net profit, annual growth, and market share, and include the four components: a. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. b. Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. c. Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant two KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. d. Learning and growth: Complete the learning and growth section of the balanced scorecard template, identifying two of the most relevant KPIs. a. Explain your rationale for the KPIs chosen, along with the cause–effect relationship between the chosen KPIs and the KPI action plan details. ii. Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition. 2. 1. Opportunity cost: What will it cost to move forward with this opportunity? 1. Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company as related to its market, financial, cultural, and operational environments. 3. Proposal A. Recommendation: Recommend whether TransGlobal Airlines should acquire one or both companies. B. Rationale: Justify how your recommendation supports the company’s strategic objectives. This includes one or more of its financial, market, competitive, and cultural objectives. C. Assumptions: Explain how your acquisition recommendation will impact the company’s success in the following scenarios: i. A worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong ii. A best-case scenario that considers outcomes that significantly exceed anticipated targets and assumptions Part 2: Executive Summary Submit a Word document summarizing your analysis and recommendations for both companies. A. Situation assessment: Briefly summarize your company’s current internal and external business environments and the rationale for acquisition. B. Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from your balanced scorecards. C. Recommendation: Justify your recommendation for the acquisition and explain how it supports the company’s objectives. What to Submit Acquisition Proposal Presentation Using the instructions provided under Supporting Materials below, submit a recorded PowerPoint presentation with 10–12 slides. Sources should be cited and listed on a separate reference page according to APA style. Executive Summary Submit a 3- to 4-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins. Book9pt2.docx Overview Companies that are innovative must make sure their organization is structured in a way that supports innovation. A key component of innovation is keeping track of what customers want in terms of products and services. Your CTO has asked you to lead a cross-functional team to develop an innovation strategy and a plan for moving the strategy forward. Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of your company has been watching new technology developments that the company could integrate into its vehicles to enhance the usefulness of and access to the data acquired by the many digital sensors that have been integrated into vehicle subsystems over the past 20–30 years. The technology trend of particular interest is the internet of things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By taking advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, improving customer satisfaction and adding additional revenue streams. Based on briefings by the CTO, senior management has decided to implement IoT in its product line. Your CTO has asked you to lead a cross-functional team to take this initiative forward. Your first task is to make a recommendation for how the company should approach this business problem. Do you recommend using incremental or discontinuous (that is, slow or fast) innovation? Specifically: Should the company... A. Design a completely new product line, based on the new technology (discontinuous innovation) or B. Add new technology features into one model and then incrementally into the broader product line (incremental innovation) The recommendation you and your team make is an important first step in pursuing this new technology. In Milestone One, you and your team defined what that IoT innovation looked like: would it be discontinuous (new product line) or incremental (new features in one existing product)? In Milestone Two, you developed a strategy plan and a high-level business model. You shared these with various stakeholders, and they agree with your assessment of how best to get this IoT innovation to market, which will help the company stay competitive. Now, the CTO has asked you to propose an organizational structure that will support the innovation implementation. In this way, you will be assisting in making innovation sustainable in your company. Directions Your final project includes three parts. You will use your slides from Milestone One and your document from Milestone Two to complete the first two parts of the project. In Part Three, you will focus on your organization’s structure and culture. You should incorporate the feedback you received on your milestone submissions and add it to your initial research to maximize the quality of your final project submission. It is important to remember that "Proficient" was the highest possible rating for the Milestone One and Milestone Two rubric criteria. Revising the work done in your milestone assignments allows you to enhance your final project submission and aim for "Exceeds Expectations" ratings across the final project rubric criteria. Use the resources that you referenced in your previously submitted assignments to support your work on the project. Part One: Innovation Approach In this section, share your revised slides from Milestone One and make your recommendation for the innovation approach you think the company should pursue. Specifically, you must address the following rubric criteria: 1. Explain potential risks and benefits for Options A, discontinuous innovation, and B, incremental innovation. A. Overview (1 slide): Present the business problem and an overview of Options A and B. A. Option A (1–2 slides): Explain at least two potential risks and two potential benefits for Option A. A. Option B (1–2 slides): Explain at least two potential risks and two potential benefits for Option B. 2. Evaluate your competitors’ products, services, growth, and market strength. B. Competitors: Dedicate at least one slide to each competitor. 1. What products and services  with IoT or similar technology are your competitors offering? 1. Do the products and services offered by each competitor give them a competitive edge in the market? 1. How does each competitor’s growth impact its market strength? 3. Analyze your  company’s capability to pursue the IoT innovation. C. Complete a partial gap analysis (2 slides): 1. Does your company already own the IoT technology, or does it need to be purchased? 1. How is the IoT technology currently being used in your company’s existing products and services? 1. What types of technology are available to purchase? 4. Recommend the innovation approach your company should pursue. D. Innovation Approach (2–3 slides): Explain which innovation approach you are recommending and why. D. Consider how different stakeholders (research and development [R&D], marketing, finance) may be impacted while communicating your recommendations and justification. ii. Include a description of the incremental or discontinuous product(s) you are recommending for R&D. ii. Include the sales forecasts for marketing so that they can plan how and when they will promote the new product(s). ii. Include a financial snapshot of the costs, potential profits, and risks for the finance team. Part Two: Strategic Plan In this section, share your revised paper from Milestone Two, which provides an overview of your competitors’ position in the marketplace, the available and future marketplace, and a plan for how to address a change in business conditions. Specifically, you must address the following rubric criteria: 1. Analyze the  competitors’ relative strengths in the marketplace. Use Power BI to create charts on the growth rates. A. Write a short paragraph describing the growth rate of each competitor based on the data included in the comparative growth data sheet. B. How much of the market does each competitor now own? Do you see a trend of gaining or losing market share? Present your findings using the comparative growth data sheet and Power BI. i. Complete your pie charts and analysis for the market share percentage of cars and trucks now and in 2030. ii. Complete your pie charts and analysis for the market share percentage of connected cars and trucks now and in 2030. C. Determine each competitor’s financial strength by looking at their comparative growth data. 2. Explain how your  company’s market share compares to your competitors’. A. Is your company gaining or losing market share from 2020 to 2030? Expand on the analysis done in Task 1 above and explain the major factors behind the change in market share. B. What is your company's growth potential in the industry? C. How do your company's financials look compared to your competitors'? 3. Identify  future potential total available market (TAM) and growth for chosen product/service and technology. A. What is the global TAM for annual cars and light trucks in 2020, in billions? B. What is the global TAM for IoT-connected cars and light trucks in billions? C. What is the projected compound annual growth rate (CAGR) for cars and light trucks? D. What is the CAGR for IoT-connected cars and light trucks? 4. Identify ways to adjust if  business conditions change. A. What strategies can you implement if your customers are slow to purchase the innovation? B. What actions can you take if one competitor is overtaking all the others, including your company? 5. Describe the steps your company needs to take from  concept outline  to launch. A. What is the size and scope of development required to successfully launch the IoT innovation? B. Will you require additional capital and personnel to support the development and the launch? C. How would you approach determining the timeline from the beginning of development until initial product launch? v. Consider key milestones, relevant metrics, project phases, and any tools or methods you would use for measuring progress. Part Three: Organizational Structure and Culture Report Based on your analysis of your organization’s structure and culture, share recommendations for changing your organization’s structure and culture to be more conducive to innovation. Specifically, you must address the following rubric criteria: 1. Describe the current  organizational structure’s impact on innovation. A. How does your company's organizational structure support or hinder the innovation? B. How effective is the current structure in addressing changes in market demand? 2. Recommend changes to the  current organizational structure. A. How will the new structure support innovation? B. How will your recommended changes make the enterprise more responsive to market demand? 3. Explain how  organizational changes support a culture of innovation. A. In what ways does the current culture work against innovation? B. How does the new structure support a culture of innovation? What to Submit To complete this project, you must submit the following: I. Innovation Approach Presentation Submit a 10- to 13-slide PowerPoint presentation with detailed speaker notes that highlight the important points you want to emphasize to senior management on your recommendation for an innovation approach. Use the feedback you received on Milestone One to revise your original presentation. Remember to use both on-slide text and narration or speaker notes in your PowerPoint slides to convey your information effectively. Sources should be cited according to APA style. II. Strategic Plan Report Submit a 4- to 7-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style. III. Organizational Structure and Culture Report Submit a 5- to 8-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins. Sources should be cited according to APA style.