Management

discussion - small business marketing plan

Some marketers believe that product performance (functions) makes the most difference when consumers evaluate products. Other marketers maintain that the looks,

Jun 02, 2025 1 views

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Some marketers believe that product performance (functions) makes the most difference when consumers evaluate products. Other marketers maintain that the looks, feel, and other design elements of products (form) are what really make the difference. Make the case, what do you think?  Source: textbook attached, Chapter 6, page 259  Example to use: Dick's Sporting Goods Words - 200 or more  NO Ai

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