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This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company(fedEx) and country ( Philippines )
In your paper,
Executive Summary
Summarize the rationale of your plan.
Remember that this is the marketing team's sales pitch for the company entering the new country.
Environmental Analysis
Analyze the environmental situation of your mentor company in the global arena.
Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
Discuss your market entry strategy, including export selling and sourcing activities, if any.
Explain the environmental/sustainability factors.
Specific Plans and Strategies
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
product and brands
Hint: Refer to your Week 4 Product Branding discussion forum.
price
place
promotion with a special focus on digital media and integrated marketing communication (IMC)
Include the SWOT for your company in a grid with color and include sustainability.
Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region. Corporate Social Responsibility (CSR)
must be 7
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