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Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer service protocols.
Discuss the following with your classmates.
Based on the method you would choose to evaluate this question, what kind of variable would you be working with? Is it nominal, ordinal, interval, or ratio?
Describe how this variable is nominal, ordinal, interval, or ratio, and how affects how you would evaluate the data you collected.
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