Operations Management

Small Business 4 P's Analysis

Conduct a 4P’s Analysis: Analyze how the local small business(Mama Daughters) applies each of the 4P’s of marketing. Your analysis should address the following:

Jun 02, 2025 0 views

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Conduct a 4P’s Analysis: Analyze how the local small business(Mama Daughters) applies each of the 4P’s of marketing. Your analysis should address the following: https://www.mamasdaughtersdiner.com/ Product: Describe the main products or services offered by the business. What are the unique features that set their offerings apart from competitors? Consider aspects like quality, variety, and any specialized products or services. Price: Examine the pricing strategy of the business. How do they price their products or services compared to local competitors? Discuss any discounts, deals, or loyalty programs they offer to customers. Place: Discuss the business's location and distribution strategy. How do they make their products or services accessible to customers? Consider their physical location, hours of operation, and any delivery or online ordering options. Promotion: Analyze the promotional efforts of the business. How do they market their products or services? What promotional channels do they use (e.g., local ads, social media, flyers)? Highlight any recent marketing campaigns or customer engagement strategies. 2 pages APA format Source: website (above) and small business textbook (attached)

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