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, you selected the Philippines for Walmart to expand to, and you also analyzed various leadership models and skills that applied to your selected country. Using the same country , in this assignment, you will build on your previous Walmart work and develop some place strategies as Walmart expands its global marketing activities to this country.
In your paper:
Summarize some of the elements in your selected country’s political, economic, and cultural environments that can impact the market opportunity for Walmart expansion.
Discuss the market expansion strategy you would suggest for Walmart in your selected country based on your environmental review and referring to Figure 12-4 in your text.
Analyze each utility that Walmart may be creating in the country of your choice.
As a reminder, you learned that channels create utility for customers (place utility, form utility, time utility, and information utility) that can be leveraged as a source of competitive advantage.
Explain which utility can potentially work as a competitive advantage for Walmart considering its target market and their needs, wants, and preferences in your selected country.
Explain sustainability issues or opportunities Walmart will face in the new country.
Formulate a strengths, weaknesses, opportunities, and threats (SWOT) analysis for Walmart.com in your selected country, considering the growth of global online retailers such as Amazon.com, Aliexpress.com, Target.com, and eBay.com as competitors of Walmart.com, and based on the factors you evaluated in the first directive.
4 pages apa format
3 sources including Green, M. C., & Keegan, W. J. (2020). Global Marketing (10th ed.). Pearson
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