discussion - frank's BBQ

READ SCENARIO: At Frank’s All-American BarBeQue, Frank is pleased with the profitability of the business and the standing that the company has in the local community. Not as pleased is Frank’s son, Robert, who thinks that the business can be bigger and better. The new store that is opening in neighboring Darien, Connecticut, is a good start, but Robert still thinks that the business is not realizing its full potential. A business plan has been prepared except for the marketing plan section. Robert wants to develop the marketing plan for Frank’s, but his father is balking at the idea. His father’s position is, “If it ain’t broke, why fix it?” Taking the position of Robert, make the case for preparing a marketing plan for Frank’s. Think critically when developing your argument, integrating specifics from Frank’s business. Resist the temptation to simply list the advantages of having a plan versus the disadvantages of not having a plan. Frank will need to see something much more persuasive than this. 2-3 pages, APA  Source: Textbook, chapter 6 (pg. 259-) NO Ai DUE: 3/3