MARKET RESEARCH PROJECT: REQUIREMENTS Create a marketing... | Operations Management

REQUIREMENTS Create a marketing campaign that applies to your current or former company/business/organization. • Utilize information from the Market Research Project. • Develop a plan of action for implementation of a marketing campaign. • Include a minimum of 15 references. (Different from the Market Research Project!) • Utilize the Marketing Campaign Project Template. • A minimum of 1 FULL page, minimum, 1-inch margins, double spaced, 12 pt. font per area. • The originality report will not exceed 15%. Credit will not be given for a higher %. THE MARKETING CAMPAIGN PROJECT WILL CONSIST OF: Cover Page Definition of the Problem • Define and explain the problem that you want to focus on and solve. Target Market/Audience • Define and explain the target market/audience that applies to the problem. Communication Objectives • What objective(s) is the company/business/organization communicating? The Message • What is the message(s) that the company/business/organization wants to send? • What it is that the company/business/organization wants to do, say, etc.? o Think of the AIDA model (Attention, Interest, Decision, Action) Communication Channels • Personal – explain the channels that are more personal in nature • Nonpersonal – media (print, broadcast, online, display) Message Source(s) • What source(s) does the company/business/organization want to use? o (Celebrities, living personalities, symbols, animated animals, characters, cartoon characters, animals, etc.) Potential Outcomes • What are potential outcomes of this campaign?